Spirit Animal Coffee Rebrands as Spirit Origin and Opens a 12,000 Sq Ft Flagship in Roatan, Honduras

Spirit Animal Coffee has officially rebranded as Spirit Origin, marking a defining evolution in its mission to elevate specialty coffee through origin integrity, craftsmanship, sustainability, and immersive hospitality. Coinciding with the rebrand, the company unveils a 12,000-square-foot flagship in Roatan, Honduras—now the largest integrated specialty coffee experience in Central America.

Located in First Bight, Roatan, Spirit Origin unites coffee omakase, a state-of-the-art roastery, a luxury specialty coffee shop, and fine dining at origin—setting a new benchmark for experiential coffee destinations worldwide.

From Spirit Animal Coffee to Spirit Origin: A Refined Identity Rooted in Provenance

The transition to Spirit Origin is not a reinvention but a refinement of the company’s long-standing philosophy: honoring provenance, transparency, and excellence from farm to cup.

“Spirit Origin represents who we have always been, deeply connected to origin, uncompromising in quality, and focused on building a meaningful, transparent coffee experience where coffee itself begins,” said Paul Gromek, CEO & Co-Founder.

As a vertically integrated coffee ecosystem rooted in Honduras, Spirit Origin clarifies its identity and long-term vision on the global specialty coffee stage. The new name reflects a deeper commitment to honoring the people, land, and processes behind each coffee—while proving that world-class coffee culture can be built where coffee is grown.

Sustainability Commitment: Fully Compostable Coffee Packaging

As part of its rebrand, Spirit Origin introduces fully compostable packaging across its retail coffee offerings, reinforcing its environmental responsibility without compromising quality, freshness, or design integrity.

This initiative aligns with the company’s broader sustainability framework, demonstrating that premium specialty coffee can coexist with responsible material innovation. By embedding environmental consciousness into its retail system, Spirit Origin strengthens its origin-first ethos while reducing long-term environmental impact.

Investing in Honduras: Coffee Supply Chain Training Program

Spirit Origin is expanding its long-term investment in Honduras through a coffee supply chain training program open to Honduran participants, focused on advanced skill development across:

• Coffee production

• Post-harvest processing

• Roasting

• Quality control

• Hospitality and service

The program is designed to elevate local expertise, create sustainable career pathways, and enhance the quality of Honduran coffee at every level of the value chain. By empowering professionals at origin with technical knowledge and leadership opportunities, Spirit Origin reinforces its belief that the future of specialty coffee depends on strengthening capabilities where coffee begins.

Designed by Biles Hendry: Elevated, Contemporary, and Unmistakably Honduran

The Spirit Origin brand identity and spatial design were developed pro bono by acclaimed global design studio Biles Hendry, a fellow Certified B Corporation. Their portfolio spans iconic international brands, and their collaboration reflects a shared commitment to ethical enterprise and world-class execution at origin.

The resulting design language is refined yet grounded—elevated, contemporary, and unmistakably Honduran—allowing the coffee, the producers, and the place to remain central to the experience.

Central America’s Largest Integrated Specialty Coffee Experience

The 12,000-square-foot flagship in Roatan brings together multiple disciplines under one cohesive hospitality concept:

Coffee Omakase Room

A reservation-only guided tasting journey inspired by the Japanese omakase format, offering curated, immersive coffee experiences. Guests explore rare lots, processing techniques, and advanced brewing methods in an intimate setting.

Reservations:
https://spiritorigincoffee.com/pages/coffee-omakase

State-of-the-Art Roastery

A fully operational coffee roastery located within the flagship reinforces Spirit Origin’s vertically integrated model, ensuring transparency, freshness, and quality control at origin.

Luxury Specialty Coffee Shop

An elevated retail café serving precision-brewed coffees alongside compostable packaged offerings.

From the Roots: Fine Dining at Origin

“From the Roots” is the flagship’s full-service restaurant presenting haut cuisine that juxtaposes elevated Honduran gastronomy with specialty coffee–driven recipes and pairings. Coffee is not merely a beverage—it is integrated into the culinary philosophy.

Reserve by Dining Area on OpenTable

Guests can now reserve their experience at Spirit Origin through OpenTable and select their preferred dining area, including:

• Garden Deck

• Sunset Deck

• Restaurant Bar

• Private Room

• Sky Deck

• Coffee Omakase Experience

Reservations for From the Roots:
https://www.opentable.com/r/from-the-roots-at-spirit-origin-roatan

Coffee Omakase reservations:
https://spiritorigincoffee.com/pages/coffee-omakase

This flexibility allows guests to tailor their visit—whether seeking panoramic sunset views, an intimate private dining setting, or a guided coffee tasting journey.

A Unique Private Event Venue in Roatan

Beyond daily dining, Spirit Origin offers one of the most distinctive private event venues in Roatan, combining panoramic island views, a working coffee roastery, and refined dining under one roof.

The venue accommodates:

• Exclusive Coffee Omakase buyouts (up to 21 guests)

• Private fine dining experiences

• Full-venue corporate events

• Celebrations and milestone gatherings

• VIP hospitality experiences

The integrated concept makes Spirit Origin ideal for executive retreats, corporate gatherings, curated celebrations, and elevated destination events—delivering a setting that bridges gastronomy, craftsmanship, and origin storytelling.

Hours of Operation and Location

Spirit Origin is open daily from 7:00 AM to 9:00 PM, serving breakfast, lunch, and dinner.

📍 Location: First Bight, Roatan, Honduras

Its strategic location within Roatan positions the flagship as a must-visit destination for both residents and international travelers seeking an immersive specialty coffee and fine dining experience at origin.

Redefining What Origin-Based Specialty Coffee Can Be

With the launch of Spirit Origin, the company enters a transformative new chapter—demonstrating that immersive, world-class coffee culture can thrive at origin. By integrating roasting, hospitality, culinary innovation, sustainability, and education into a single ecosystem, Spirit Origin sets a new standard for specialty coffee destinations in Central America and beyond.

In Roatan, where coffee meets craft and culinary artistry, Spirit Origin is redefining the global narrative of specialty coffee—at the place where it truly begins.