Roatan and the Bay Islands at DEMA Show 2025: Promoting Sustainable Dive Tourism in the Caribbean
November 11–14, 2025 | Orlando, Florida
The Bay Islands of Honduras — Roatan, Utila, and Guanaja — are once again taking the global stage at the DEMA Show 2025, the world’s largest trade-only event for diving, travel, and action water sports professionals. Taking place from November 11 to 14, 2025, in Orlando, Florida, this major international gathering brings together over 500 exhibitors, 6,000+ attendees, and representatives from more than 90 countries — all connected by their passion for the ocean, adventure, and sustainable tourism.
What is the DEMA Show?
The DEMA Show (Diving Equipment & Marketing Association) is the world’s most important industry event for professionals in diving, marine adventure, and underwater tourism. Each year, it serves as a central hub for manufacturers, distributors, dive centers, tour operators, resorts, and media outlets from across the globe to network, explore new trends, and discover innovative equipment and experiences.
At DEMA, participants gain exclusive access to new products entering the market, special trade-only offers, and over 250 educational sessions led by experts in marketing, sustainability, and marine science. But beyond business and education, DEMA is also about community — a place where thousands of professionals gather to celebrate a shared mission: protecting and promoting the world’s oceans through responsible travel.
The Bay Islands: A Global Diving Destination
With some of the most vibrant coral reefs in the Western Hemisphere, the Bay Islands have earned a reputation as one of the world’s top diving destinations. Roatan, Utila, and Guanaja are surrounded by the Mesoamerican Barrier Reef, the second-largest reef system on the planet. Their crystal-clear waters, abundant marine life, and commitment to conservation make them a natural attraction for both divers and ocean lovers.
By participating in the DEMA Show 2025, the Bay Islands are not just showcasing their beauty — they are strategically positioning themselves in the international market as a leading destination for dive tourism, eco-adventures, and sustainable travel.
Why It Matters: The Strategic Importance of Participation
Participation in DEMA Show is more than an exhibition opportunity — it’s a platform for growth, innovation, and collaboration. For Roatan and the Bay Islands, attending this event represents several key benefits:
Global Visibility: The DEMA Show attracts dive professionals, tour operators, and media outlets from across the world. The Bay Islands’ presence helps ensure that Roatan remains on the map as a premier Caribbean diving destination
Networking and Partnerships: With thousands of industry professionals in attendance, DEMA creates opportunities to build new alliances, strengthen existing partnerships, and open new markets for tourism and hospitality businesses
Showcasing Sustainable Tourism: The Bay Islands are committed to marine conservation and responsible tourism. DEMA provides the perfect space to share ongoing sustainability initiatives, community-based projects, and educational programs focused on reef protection
Promoting Local Businesses: From dive resorts and tour operators to hotels and transportation services, every local business benefits from international exposure and potential collaboration with travel agencies, wholesalers, and influencers
Attracting Investment and Media Attention: DEMA is a magnet for specialized travel media and investors looking for emerging markets in adventure and wellness tourism. The Bay Islands’ unique blend of natural beauty and hospitality positions them as a high-value destination for both leisure and business.
A Collective Presence: The Bay Islands at DEMA Show 2025
This year, more than 20 companies and organizations are proudly representing the Bay Islands Pavilion at DEMA Show 2025, each contributing to the region’s unified vision of sustainable tourism and marine stewardship.
Participating Companies:
Honduras Coral Reef Foundation
CoCo View Resort
Utila Lodge
Cabañas on Clarks Cay
Villa on Dunbar
Clearwater Paradise Resort
Bananarama Dive & Beach Resort
Ibagari Boutique Hotel
Honduras Institute of Tourism
Bay Islands Tourism Bureau
Paradise Hotels & Resort
Barefoot Cay Resort & Marina
Infinity Bay Spa & Beach Resort
Tranquilseas Resort
Anthony’s Key Resort
Mayan Princess Beach & Dive Resort
Turquoise Bay Dive & Beach Resort
Roatan Charter
AI Tech
Andean Travel Company
Kahu Apparels
Together, these exhibitors represent the strength, innovation, and hospitality of the Bay Islands — working hand in hand to promote Honduras as a premier diving destination in the Caribbean.
A Commitment to Sustainable Marine Tourism
The Bay Islands’ participation in DEMA reflects a shared commitment to conservation, education, and responsible growth. The region continues to lead by example through reef restoration projects, marine protection programs, and eco-conscious experiences that balance tourism with environmental stewardship.
By promoting sustainability at an international level, Roatan and its sister islands demonstrate that economic success and environmental protection can coexist — a message that resonates deeply with today’s travelers and industry leaders.
Roatan: The Caribbean’s Dive Capital
From vibrant coral gardens to deep-wall dives and shipwrecks, Roatan is often called the Dive Capital of the Caribbean. The island offers more than 100 dive sites, numerous PADI and SSI-certified operators, and a world-class selection of dive resorts.
Through its representation at DEMA Show 2025, Roatan continues to showcase not only its stunning underwater world but also its growing reputation as a hub for wellness, adventure, and sustainable marine tourism.
A Shared Vision for the Future
The Bay Islands’ unified presence at DEMA Show 2025 sends a clear message: the region is ready to continue leading the Caribbean in sustainable dive tourism.
By sharing their stories, expertise, and commitment to conservation, the Bay Islands reaffirm their position on the global stage — not just as a destination, but as a community dedicated to preserving the ocean and inspiring the next generation of travelers.
